Beat the Street
Free 6-week town-wide walking/cycling game where residents tap RFID 'Beat Boxes' on lampposts. A whole town's beat-the-street game pits schools, workplaces and community groups in that town against each other on dual leaderboards (total points and average points). Each game becomes a town/borough-wide health intervention commissioned by NHS ICBs, councils, or active-travel partners (e.g, Reading Borough Council, Hammersmith & Fulham, South Derbyshire, Wokingham). Over 1.9m participants across 5,000+ schools in 10 years.
Within each town deployment, schools/wards/community teams compete on a public leaderboard for prizes (sports vouchers, book vouchers); separately, deployed towns get comparative impact reports (miles walked, active-travel uptake) that councils benchmark against each other.
Players within a school/team collectively pool points; families form teams; schools share Beat Boxes with surrounding streets so neighbours support each other to tap in. The 'average score' leaderboard explicitly rewards small teams that work together, not just big ones.
One of the few examples where a town's health authority literally turns the neighborhood map into a board game with hardware infrastructure. The dual leaderboard (total + average) is a clean BelongHub-style mechanic to keep small areas competitive with big ones.
Others in the same family
Beat the Street (Intelligent Health)
Physical 'Beat Box' RFID sensors mounted on lampposts across a town. Walkers/cyclists/wheelers tap them with a card or phone app to earn points for themselves and their team. Each deployment is town-wide and time-boxed (~6 weeks). 5,000+ schools have participated; reached 2 million people in 200+ places.
Beat the Street
Town-wide gamified active travel intervention created by GP Dr William Bird (Intelligent Health Ltd) where residents tap RFID 'Beat Boxes' on lampposts while walking/cycling/wheeling between them within an hour windows to score team points. Runs as 6-week community-wide tournaments. 1.9M+ participants across UK and abroad. Multiple peer-reviewed pilot evaluations (Coombes & Jones 2018, Harris et al. 2023 in Health Promotion Practice).
Beat the Street
A whole-town real-life game turning lamp-posts into 'Beat Boxes' (RFID sensors). Players tap cards at boxes while walking/cycling to score points. Run as time-limited campaigns (4-6 weeks) covering an entire town or city zone. Over 2 million participants across 200 communities.
Beat the Street
Towns are turned into giant 6-week games. Contactless Beat Boxes on lamp-posts give points when players tap a card; teams (schools, workplaces, community groups) compete on live leaderboards. Over 1.9M players, 5,000+ schools, 116 towns.
Beat the Street
Free 6-7 week walking and cycling game played across a town. Contactless RFID Beat Boxes are mounted on lamp posts across the playing area; players (children, families, workplaces, voluntary groups) tap cards on boxes to score points. Over 1.9 million participants have played in 5,000+ schools to date.
Beat the Street
Intelligent Health turns a whole town into a 6-week board game. ~60 contactless 'Beat Box' sensors are mounted on lampposts; residents tap an RFID card/fob between boxes (must be within 1 hour) to score points. 1.9-2M players to date across 200+ places; £321.80/adult social value (2025).