Pingo Doce 'Escola Feliz' (Happy School)
Pingo Doce supermarket program: shoppers earn 'cromos' (tokens) per €20 spent via the loyalty app, with bonus cromos for fruit/veg purchases. Cromos are donated to schools, which exchange accumulated points for tech/sports/art equipment (tablets, robotics kits, projectors). Covers 1,000+ schools across Lisbon district.
Schools compete against each other for cromo donations; the more cromos a school accumulates, the more (and better) equipment it can claim. Schools across neighborhoods are essentially in a donation race during the campaign window.
Parents, students, neighbors, and local Pingo Doce shoppers all donate their cromos to the same school. Explicit neighborhood-mobilization mechanic. Schools rally their local shoppers ('come spend at our Pingo Doce, donate your cromos to us').
Rare example of a corporate-retail program that creates real geographic neighborhood-vs-neighborhood competition via a shopping loop, with strong intra-neighborhood civic mobilization (parents, neighbors, alumni rally for 'their' school).
Others in the same family
2zero Klimathon (Mannheim, Glienicke, Hufeisen-Region, Schleswig-Holstein)
6-week 'Klimathon' run by Berlin-based 2zero (formerly Klimakompass). Each week features 4-6 challenges across themes (mobility, food, energy, consumption, digital, leisure). Mannheim ran as a CoLAB pilot under the EU '100 climate-neutral cities by 2030' Mission starting Jan 2025.
Klima-Taler
App by Berlin greentech Blacksquared. Every 5 kg of CO2 saved (via cycling, transit, energy-saving) earns one digital Klima-Taler redeemable at participating local retailers. In 2024 the city of Leer in East Frisia saved 291.3 tons of CO2 and topped the national ranking, with 54 partner shops and 10,000+ redeemed Talers.
Tidy Towns (Ireland)
Department of Rural & Community Development annual competition, organised since 1958, where ~900 towns/villages compete on environment, biodiversity, tidiness, and community participation. Studied by Interreg Europe as a 'good practice' for community-led regeneration; 30,000+ volunteers logging 1M+ hours annually.
App Sevilla / Cofradías real-time tracking (Semana Santa)
Seville's municipal app added a Holy Week module for 2026 that GPS-tracks each cofradía (hermandad/brotherhood) minute-by-minute from Viernes de Dolores to Domingo de Resurrección, showing the position of the cruz de guía and each paso, plus a public density 'traffic light' powered by 40 city sensors signaling crowding by zone.
Beat the Street
A whole-town real-life game turning lamp-posts into 'Beat Boxes' (RFID sensors). Players tap cards at boxes while walking/cycling to score points. Run as time-limited campaigns (4-6 weeks) covering an entire town or city zone. Over 2 million participants across 200 communities.
Britain in Bloom / It's Your Neighbourhood (RHS)
Royal Horticultural Society-run nationwide horticulture/community competition with 1,600+ entered communities annually. Groups are judged on three pillars: Horticultural Excellence, Environmental Responsibility, Community Participation. Regional rounds (Heart of England in Bloom, South & South East in Bloom, London in Bloom etc.) feed UK finals. Backed by Saga/RHS academic-grade community-impact studies.