RECICLOS (Ecoembes)
Scan a beverage can/bottle barcode, deposit in the yellow bin (or RVM), photo-confirm. Earn RECICLOS points redeemable for prizes, raffles, or NGO donations. Built by Ecoembes (the producer-responsibility org).
Municipalities and regions are onboarded one by one; participating town pages publish recycling stats and rewards pools, enabling implicit inter-municipal comparison and PR. Local councils often launch RECICLOS town challenges to compete on activation.
Points can be donated to LOCAL community/environmental projects, and prize raffles (e.g. bikes) often have local sponsors. So individual scans feed back into the user's own town. Local councils run town-wide RECICLOS campaigns that residents rally around.
Spanish-language example with real adoption scale (689 municipalities). Shows how producer-responsibility EPR money can fund a gamified per-municipality competition layer.
Others in the same family
Klima-Taler
City-branded climate app powered by motiontag that auto-detects walking/cycling/public-transport trips and converts CO2 saved into 'Klima-Taler' coins redeemable at local pools, museums, shops. Each participating city gets its own white-label instance; users join open teams.
BetterPoints
Council-funded mobile app that auto-detects walking, cycling, bus, train, car-share trips and converts to BetterPoints redeemable at local retailers. Councils customize challenges per borough.
Beat the Street (Intelligent Health)
Physical 'Beat Box' RFID sensors mounted on lampposts across a town. Walkers/cyclists/wheelers tap them with a card or phone app to earn points for themselves and their team. Each deployment is town-wide and time-boxed (~6 weeks). 5,000+ schools have participated; reached 2 million people in 200+ places.
2zero Klimathon (Mannheim, Glienicke, Hufeisen-Region, Schleswig-Holstein)
6-week 'Klimathon' run by Berlin-based 2zero (formerly Klimakompass). Each week features 4-6 challenges across themes (mobility, food, energy, consumption, digital, leisure). Mannheim ran as a CoLAB pilot under the EU '100 climate-neutral cities by 2030' Mission starting Jan 2025.
STADTRADELN (CITY CYCLING)
Run by Climate Alliance, a 21-day campaign where municipalities sign up to compete on per-capita and absolute cycling kilometers. Mandatory team affiliation; tracked via the CITY CYCLING app GPS or paper log.
Mégocup Sport Planète
A 2-hour simultaneous cigarette-butt collection 'sport' challenge where French cities mobilize teams to beat a shared world record. Includes recycling pipeline via TchaoMégot.