Street Tag
A mobile app that turns local streets, parks and landmarks into a virtual playground. Teams of up to six collect location-based tags and activity points by walking, running, cycling or rolling, then climb a seasonal community, school or workplace leaderboard.
Councils and delivery partners create separate leaderboards for named boroughs, districts, schools and communities. Current schedules expose parallel local seasons, making participation and rank visible between places.
Residents form small teams, share a team score and recruit family or neighbors through a QR code. Captains organize the group while message boards, bonus tags, routes and local rewards create reasons to explore the same area together.
A strong reference for joining small-team accountability to public geographic competition. The map, local tags, seasonal reset and council-defined leaderboards make the connection between everyday movement and place unusually explicit.
Others in the same family
My Block, My Hood, My City - Neighborhood 5K
Jahmal Cole's nonprofit fights Chicago segregation by physically moving young people across neighborhoods. The 5K randomly assigns each run group a different neighborhood to run through; Explorers takes after-school cohorts from one South/West Side block to enrichment activities in other parts of the city.
Mental Health Mates (defunct April 2026 - included as cautionary)
Founder Bryony Gordon's network of monthly Sunday Walk-and-Talks for people with mental-health issues, organized by local volunteer hosts in 150+ UK locations (Cambridge, Royston, Highams Park, etc.). Free, no booking, judgement-free.
Defi Sante (Capsana, Quebec)
Quebec-wide 6-week challenge each spring run by Capsana, asking citizens to commit to '5 portions of fruit/veg, 30 min activity, 2 hours quality sleep daily.' Municipalities sign up to mobilize residents, and the campaign awards 'Municipalites Championnes' status to top-performing towns and pays out ~$20k in prizes for citizen events. 21 municipalities crowned champions in a single recent edition.
INTVL
Self-described as a hybrid running tracker + neighborhood territory game. Smart GPS overlays let runners chase 10K PBs while 'holding down your neighborhood' against other community members.
Beat the Street
Intelligent Health turns a whole town into a 6-week board game. ~60 contactless 'Beat Box' sensors are mounted on lampposts; residents tap an RFID card/fob between boxes (must be within 1 hour) to score points. 1.9-2M players to date across 200+ places; £321.80/adult social value (2025).
WOW - the Walk to School Challenge (Living Streets)
Pupils log their daily mode of travel on the WOW Travel Tracker; those who actively travel at least once a week for a month earn a themed collectable badge (recycled plastic, made in Cornwall). Schools achieve 59% fewer car journeys and 18% more walking on average.