WOW - the Walk to School Challenge (Living Streets)
Pupils log their daily mode of travel on the WOW Travel Tracker; those who actively travel at least once a week for a month earn a themed collectable badge (recycled plastic, made in Cornwall). Schools achieve 59% fewer car journeys and 18% more walking on average.
Schools compete in the annual national WOW Badge Design Competition (pupil-drawn designs picked from across the UK become the next year's badges worn nationwide). Local-authority dashboards rank schools within a borough by % active travel; some councils (Oxfordshire, etc.) run district-vs-district WOW initiatives.
Within each school, classes track together and celebrate badge-day collectively. Peer pressure to walk so your class is the 'WOW class'. Parents organise Park-and-Stride walking buses on neighborhood streets, building cross-family routines.
Real-world badge prize designed by neighbourhood kids makes the geographic pride tangible. Long-running (since 2006), evidenced behavior change, and the badge-design competition is itself a between-school mechanic worth cloning for other domains.
Others in the same family
My Block, My Hood, My City - Neighborhood 5K
Jahmal Cole's nonprofit fights Chicago segregation by physically moving young people across neighborhoods. The 5K randomly assigns each run group a different neighborhood to run through; Explorers takes after-school cohorts from one South/West Side block to enrichment activities in other parts of the city.
Sustrans Big Walk and Wheel (formerly Big Pedal)
UK's largest inter-school active-travel challenge run by Walk Wheel Cycle Trust (Sustrans). For two weeks, schools log every walked, wheeled, scooted or cycled journey via a school portal; a school's best five days determine final position on a national leaderboard, with badges and certificates.
Klima-Taler
City-branded climate app powered by motiontag that auto-detects walking/cycling/public-transport trips and converts CO2 saved into 'Klima-Taler' coins redeemable at local pools, museums, shops. Each participating city gets its own white-label instance; users join open teams.
Green-Schools Ireland (An Taisce) - county Green Flag awards
Ireland's national Eco-Schools programme, co-run by An Taisce and individual county councils. Schools work through themed Green Flags (litter, energy, water, biodiversity, travel, global citizenship) over 2-year cycles, with county council prizes and ceremonies.
Street Tag
A mobile app that turns local streets, parks and landmarks into a virtual playground. Teams of up to six collect location-based tags and activity points by walking, running, cycling or rolling, then climb a seasonal community, school or workplace leaderboard.
Beat the Street (Intelligent Health)
Physical 'Beat Box' RFID sensors mounted on lampposts across a town. Walkers/cyclists/wheelers tap them with a card or phone app to earn points for themselves and their team. Each deployment is town-wide and time-boxed (~6 weeks). 5,000+ schools have participated; reached 2 million people in 200+ places.