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Fitness & MovementMonths of work日本語

WeWard - Neighborhood League

Earn-to-walk app with friends/neighborhood leagues · France-origin, now 20M users in EU/US/Canada/Japan · Founded 2019; 2025 Walking Barometer report published

WeWard rewards walking with 'Wards' (redeemable for cash/vouchers). 'Cards' are local geo-pinned waypoints (~500m from home) acting like a treasure hunt. Users can form friend leagues and 'develop a community of walkers in their neighborhood'.

Areas compete

Global virtual leagues group walkers into tiers (gold/silver/bronze) that promote/relegate; neighbourhood leagues let nearby users compete on local card-collection (who's tapped the most Cards in our postcode this week).

People support each other

Friends-in-neighborhood feature lets neighbours add each other and walk Cards together (Cards are usually <500m apart, encouraging joint walks). Collective 'Wards' goals push neighbours to coordinate routes.

Why this is worth knowing

Largest-scale consumer walking app with explicit neighborhood-friend mechanics. The 500m-radius treasure-hunt geometry is interestingly similar to Ingress/Pokemon GO but with health rather than territory framing. A useful crossover example for BelongHub.

StatusActive - 20M users 2025, Venus Williams investor 2024
YearFounded 2019; 2025 Walking Barometer report published
WhereFrance-origin, now 20M users in EU/US/Canada/Japan
Effort to start a local versionMonths of work
Language日本語
Verificationhigh confidence
Adjacent

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