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Fitness & MovementCouncil-procured日本語

aruku& / ALKOO by NAVITIME (Japan municipal walking)

Japanese municipality-vs-municipality walking app · Japan (200+ companies, dozens of prefectures/cities) · aruku& 2,000,000+ downloads as of 2024-2025; ALKOO partnered with Japan Walking Assoc. March 2026

aruku& (ONE COMPATH) and ALKOO by NAVITIME are gamified pedometer apps that municipalities adopt to run citizen step competitions. Walkers gain points, redeem for local prizes/discounts. Miyagi prefecture's 'Health Walk' explicitly ranks municipalities (市町村) against each other.

Areas compete

Miyagi prefecture's leaderboard ranks municipalities by aggregate citizen steps; ALKOO partnership with Japan Walking Association explicitly enables 'self-government and enterprise step-count ranking events'. Companies-within-prefecture and prefecture-within-Japan leagues.

People support each other

Residents of one city pool steps under their city's banner; aruku& redirects rewards (mileage points) to local retailers, so walking your neighborhood literally subsidises your local shops. Coordinated walking events convene strangers from the same ward.

Why this is worth knowing

Non-English-speaking-world variant rarely cited in BelongHub-style lists. Tight integration with municipal health policy (Kenko Nippon 21) makes it a model of public-sector deployment.

StatusActive. Miyagi prefecture 'みやぎ健康ウォーク', Saitama 'コバトンALKOOマイレージ', many cities
Yeararuku& 2,000,000+ downloads as of 2024-2025; ALKOO partnered with Japan Walking Assoc. March 2026
WhereJapan (200+ companies, dozens of prefectures/cities)
Effort to start a local versionCouncil-procured
Language日本語
Verificationhigh confidence
Adjacent

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