Heart Foundation Walking (Australia)
Free national network where volunteer Walk Organisers ('Red Striders') lead local walking groups. Goal: 400,000 Australians taking extra steps. Heart Foundation runs paid 'Just Walk It' national challenges layered on top.
Postcode-search directory pits suburbs against one another for most active group; annual challenges (Just Walk It, MyMarathon) rank teams (often from one suburb/club) on a national leaderboard. State chapters publish 'most active town' content.
Each Walking Group is a single suburb/club led by a trained local Walk Organiser. Members literally walk side-by-side weekly; group becomes a social hub (book clubs, coffee after, welfare checks on members who skip a week).
Pure intra-area support (the volunteer-led walking group is the unit) layered with national programme competition. Demonstrates the LEADER-of-LOCAL-GROUP role that BelongHub could feature as a recruitment lane.
Others in the same family
2zero Klimathon (Mannheim, Glienicke, Hufeisen-Region, Schleswig-Holstein)
6-week 'Klimathon' run by Berlin-based 2zero (formerly Klimakompass). Each week features 4-6 challenges across themes (mobility, food, energy, consumption, digital, leisure). Mannheim ran as a CoLAB pilot under the EU '100 climate-neutral cities by 2030' Mission starting Jan 2025.
Ciudad Saludable / Healthy Cities (Bupa)
Free 'Healthy Cities' app: register 6,000 daily steps, choose a city/commune to support. Bupa Foundation channels funds into local nature-restoration projects in each participating district. Chile 2025 funded 7 commune legacies: San Bernardo, La Florida, Coquimbo, Maipú, Renca, Viña del Mar, Huechuraba.
Stridekick / Big Team Challenge / Step Count Challenge
Paths for All / Walking Scotland's national 4-week team walking challenge. Teams of 5 (workplaces, community groups, council departments) compete on cumulative steps. Big Team Challenge and Stridekick are commercial backends used by councils to run city-vs-city or department-vs-department editions on virtual maps (London, Route 66, Great Wall etc.).
aruku& / ALKOO by NAVITIME (Japan municipal walking)
aruku& (ONE COMPATH) and ALKOO by NAVITIME are gamified pedometer apps that municipalities adopt to run citizen step competitions. Walkers gain points, redeem for local prizes/discounts. Miyagi prefecture's 'Health Walk' explicitly ranks municipalities (市町村) against each other.
GoodGym - Community Missions & Group Runs
Runners meet weekly at an Area base, run to a community project (sheltered housing garden, foodbank, park), do manual work for an hour, then run back. Area Activators are paid local coordinators; missions are solo runs to do a task for an older neighbour ('coach run').
Turf (turfgame.com)
Swedish-built MMO-style GPS game (by Andrimon) where players capture virtual zones placed on real-world maps using their phone's GPS. Played in monthly rounds with full reset; densest in Sweden, Finland, Denmark, Norway, and increasingly the UK and Germany. Annual Bonanza events bring players to a single city for hours-long standalone tournaments (2026 Bonanza in Gothenburg).